Privacy Policy

CAPTURE1 DIGITAL VIDEO PRODUCTIONS LIMITED (“Capture 1”, “we”, “us”, “our”) is a company registered in England and Wales under company number 04044371, with its registered office at 40 Massey Brook Lane, Lymm, WA13 0PN.

We take privacy seriously. The way we believe communication should work — people choosing to hear from a business, staying in control, and not being added to communications without a proper reason or permission — is the same way we believe personal information should be handled.

For the purposes of UK data protection law, including the UK GDPR and Data Protection Act 2018, CAPTURE1 DIGITAL VIDEO PRODUCTIONS LIMITED is the data controller for the personal information described in this policy.

For privacy questions or requests, email enquiries@capture1.co.uk.

1What this policy covers

This policy covers personal information we collect when you:

• browse or interact with capture1.co.uk;
• contact us by email or through WhatsApp;
• request a report, demo, guide or other resource through one of our WhatsApp entry points;
• use our own WhatsApp Insights or demonstration journeys; or
• discuss or enquire about working with Capture 1.

2The information we collect

When you visit our website

When you browse capture1.co.uk, we may collect a limited amount of technical and usage information, such as your IP address, browser type, device information, referring page and the pages you visit. This helps us operate and secure the website and understand how it is being used.

Where analytics or other non-essential cookies are used, they are managed through the site’s cookie-consent controls. See Cookies and analytics below.

When you contact us

If you email us or start a WhatsApp conversation, we collect the information you choose to give us. This may include your name, email address, phone number, company or organisation, and information about what you are trying to achieve.

We use this information to respond to you and, where relevant, to discuss our services, prepare a proposal or take steps towards working together.

When you use one of our WhatsApp journeys

Capture 1 uses WhatsApp for enquiries, demonstrations, Insights content and delivery of free reports and resources. When you choose to start one of these conversations, we may process:

• your WhatsApp phone number and profile name, as shared through WhatsApp;
• the messages you send and receive;
• the choices you make within a journey, such as which report, sector or demo you request;
• interaction information such as buttons or menu options selected; and
• tags or custom fields used to remember what you asked for and keep the conversation relevant.

We do not buy, scrape or rent contact lists for these journeys. You enter them by choosing to message us, scanning a QR code or clicking a WhatsApp link or button.

3Reports, demos and ongoing WhatsApp updates

Requesting a report or demo allows us to send you the thing you asked for and any messages needed to complete that requested journey.

It does not automatically mean that you have agreed to receive unrelated or ongoing marketing messages from us.

Where we invite you to receive future WhatsApp updates, Insights or marketing communication, we will make that choice clear. If consent is the basis for those messages, you can withdraw it at any time.

4How our WhatsApp journeys work

Our WhatsApp journeys may use a mixture of structured automation, AI-assisted responses and live human conversation.

We use ManyChat to help manage and automate our WhatsApp conversations. Some journeys may also use Capture 1’s own controlled AI Agent and approved knowledge sources to answer questions.

Where AI is used, it is there to help provide information and route conversations. We do not use our public website or demonstration WhatsApp journeys to make solely automated decisions about you that produce legal or similarly significant effects.

Where a question is better handled by a person, the conversation may be handed to a member of the Capture 1 team.

5How we use your information and our lawful bases

UK data protection law requires us to have a lawful basis for processing personal information. Depending on the situation, we rely on:

6Cookies and analytics

Cookies are small files or similar technologies used by websites to remember information, provide functionality and understand how a site is used.

We may use essential cookies to operate and secure the website. We also use analytics tools, including Google Analytics where enabled, to understand things such as which pages are visited and how people arrive at the site.

Where required, non-essential cookies are only used after you have made your choice through our cookie banner or preference controls. You can change those preferences later.

You can also control cookies through your browser settings, although disabling some cookies may affect website functionality.

7Embedded content and third-party services

Some pages may include content or functionality supplied by third parties, such as embedded videos, social content, maps, demonstration tools or external links.

Embedded content can behave as though you visited the third-party website directly. Those providers may process information or use cookies in accordance with their own privacy policies.

Links to third-party websites do not mean that Capture 1 controls their privacy practices.

8Who we share information with

We do not sell your personal information.

We share information only where needed to operate our website, communications and business. Depending on the service you use, providers may include:

These providers process information only for the purposes for which they are engaged and subject to the contractual and legal safeguards applicable to them.

We may also disclose personal information where required by law, to establish or defend legal rights, or to protect our systems, users or the public.

9International data transfers

Some service providers, including Meta, ManyChat and Google, may process information outside the United Kingdom, including in the United States.

Where personal information is transferred internationally, we rely on safeguards recognised under UK data protection law. These may include UK adequacy regulations, the UK Extension to the EU–US Data Privacy Framework, or approved contractual safeguards such as the UK International Data Transfer Agreement or UK Addendum to Standard Contractual Clauses, as applicable.

10How long we keep information

We keep personal information only for as long as we reasonably need it for the purpose for which it was collected, including legal, accounting and security requirements.

11Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

No internet-based service can be guaranteed completely secure. If we become aware of a personal-data breach that meets the legal threshold for notification, we will deal with it in accordance with UK data protection law.

12Your rights

Depending on the circumstances, UK data protection law gives you rights including the right to:

• ask for a copy of personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to delete information in certain circumstances;
• ask us to restrict how information is used;
• object to certain processing, including some direct marketing;
• ask for information to be transferred where the right to data portability applies; and
• withdraw consent at any time where we rely on consent.

To exercise a privacy right, email enquiries@capture1.co.uk. We may need to verify your identity before acting on a request. We will respond within the time limits required by law.

These rights are not absolute. We may retain information where we have a legal, contractual, administrative or security reason to do so.

13How to make a complaint

We would always prefer you to contact us first so we have the opportunity to resolve a concern.

You also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO), at ico.org.uk or by calling 0303 123 1113.

14Changes to this policy

We may update this policy when our website, services, technology or legal obligations change. When we do, we will change the ‘Last updated’ date at the top of this page.

If a change materially affects how we use personal information, we will take reasonable steps to make that change clear.