Insights
FREE reports, practical guides and the latest thinking on WhatsApp, AI, automation and the customer journeys they can improve.
Start with one of our reports and we’ll send it straight to you in WhatsApp, or browse our latest insights below.
Free
WhatsApp for Business 2026
Free
From Registration to Return
Free
The AI Receptionist Revolution
Free
The 24/7 Membership Desk
Free
From Stand to Sale
Free
How UK Couples Choose Venues
Every report is delivered in WhatsApp. No lengthy form.
Flagship report
WhatsApp has moved well beyond a messaging app. AI Agents, automation, integrations and human handover now make it a serious customer communication channel.
Our FREE 2026 report explains what has changed, what businesses can do now and where the opportunity really sits.
Delivered straight to WhatsApp. No lengthy form.
The report library
Practical sector reports built around the communication problems we see in real client work.
Free report
Capture 1
Events & Exhibitions
Turn registrations into attendance, engagement and return. What organisers can do between the sign-up and the day itself.
Free report
Capture 1
Hotels & Hospitality
Where AI can improve guest communication without removing the human service that makes a stay worth repeating.
Free report
Capture 1
Gyms & Membership
Keep membership enquiries moving even when the team is offline, and make joining easier than filling in a form.
Free report
Capture 1
Exhibitors
Use the whole exhibition journey to improve lead capture and follow-up, not just the three days on the stand.
Free report
Capture 1
Wedding Venues
Understand the enquiry journey and where out-of-hours communication changes whether a couple books a viewing.
Not sure which one
Message us in WhatsApp with what you’re trying to fix — missed enquiries, out-of-hours questions, follow-up that goes quiet — and we’ll send the one that fits.
Ask in WhatsAppWhy WhatsApp
Because the delivery method is part of the point.
One
No download form, no email capture, no account. One tap opens a conversation.
Two
The report arrives where your messages already live, so it is still there next week.
Three
If something in it sparks an idea, reply in the same thread and a person will pick it up.
Latest insights
Practical articles, explainers and lessons from the customer journeys we are building now.
The latest UK wedding research suggests venue decisions are moving faster and happening earlier than many venues realise. Couples research hard online, contact a short list and often…
Read insight
Trade shows can put exporting businesses in front of buyers, distributors and partners they may struggle to reach elsewhere. The problem is that too many exhibition plans still…
Read insight
A growing fitness market does not automatically create more joins. The interesting question is what happens when a prospective member is researching at night, has one or two…
Read insight
chat bot marketing, digital marketing, WhatsApp Business
Learn what Meta's new messaging costs for messaging on whatsapp will mean for your business, get the full details and how to make it work for your business
Read insight
chat bot marketing, digital marketing, WhatsApp Business
WhatsApp Communication Strategy for Events Why Events Need More Than EmailEmail remains essential. But inbox fatigue is real.For event marketers, the challenge isn’t sending more communications — it’s…
Read insight
WhatsApp API is so much more powerful than WhatsApp Business. Find out what makes it so good in comparison and what you can do with expert thinking around…
Read insight
chat bot marketing, WhatsApp Business
Use the power of WhatsApp API to boost engagement and sales. If you haven't seen a WhatsApp API system in action you need to check this out. This…
Read insight
Animation Video, chat bot marketing, Corporate Video, digital marketing, Education marketing, Education Video, Event promotional video, Latest Work, Marketing Video, News, PR Video, Promotional Video, Sales Presentation Video, Testimonial Video, Training Video, Web TV, Website Video
23 tips for running a business, sales, marketing as well as learning and development to make your business last 23 years.... The Capture 1 marketing agency founders share…
Read insight
chat bot marketing, digital marketing, Latest Work, News
WhatsApp API Business is a gamechanger for consumer facing businesses and influencers. This technology holds no bounds. Get ready for the guide to your growth and success with…
Read insightThe archive
We’ve been writing about communication for a long time. Some of the channels have changed, but plenty of the thinking is still useful.
Older production work stays online where it is still useful. It just doesn’t lead the feed any more.
A Capture 1 brand
The WhatsApp Guys
The WhatsApp Guys is our specialist Capture 1 brand, with deeper WhatsApp case studies, sector examples and journeys you can try on your own phone.
Next step
Take the report. Read the insight. Try the journey. If there’s a communication gap worth fixing, we’re happy to help you work out what a better version could look like.
