Insights
FREE reports, practical guides and the latest thinking on WhatsApp, AI, automation and the customer journeys they can improve.
Start with one of our reports and we’ll send it straight to you in WhatsApp, or browse our latest insights below.
Free
WhatsApp for Business 2026
Free
From Registration to Return
Free
The AI Receptionist Revolution
Free
The 24/7 Membership Desk
Free
From Stand to Sale
Free
How UK Couples Choose Venues
Every report is delivered in WhatsApp. No lengthy form.
Flagship report
WhatsApp has moved well beyond a messaging app. AI Agents, automation, integrations and human handover now make it a serious customer communication channel.
Our FREE 2026 report explains what has changed, what businesses can do now and where the opportunity really sits.
Delivered straight to WhatsApp. No lengthy form.
The report library
Practical sector reports built around the communication problems we see in real client work.
Free report
Capture 1
Events & Exhibitions
Turn registrations into attendance, engagement and return. What organisers can do between the sign-up and the day itself.
Free report
Capture 1
Hotels & Hospitality
Where AI can improve guest communication without removing the human service that makes a stay worth repeating.
Free report
Capture 1
Gyms & Membership
Keep membership enquiries moving even when the team is offline, and make joining easier than filling in a form.
Free report
Capture 1
Exhibitors
Use the whole exhibition journey to improve lead capture and follow-up, not just the three days on the stand.
Free report
Capture 1
Wedding Venues
Understand the enquiry journey and where out-of-hours communication changes whether a couple books a viewing.
Not sure which one
Message us in WhatsApp with what you’re trying to fix — missed enquiries, out-of-hours questions, follow-up that goes quiet — and we’ll send the one that fits.
Ask in WhatsAppWhy WhatsApp
Because the delivery method is part of the point.
One
No download form, no email capture, no account. One tap opens a conversation.
Two
The report arrives where your messages already live, so it is still there next week.
Three
If something in it sparks an idea, reply in the same thread and a person will pick it up.
Latest insights
Practical articles, explainers and lessons from the customer journeys we are building now.
Animation Video, Corporate Video, digital marketing, Education Video, Marketing Video, News, PR Video, Promotional Video, Sales Presentation Video, Testimonial Video, Training Video, Website Video
Take a look through your internet search history and you’ll probably find a few questions starting with ‘How to’. Amongst my own recent searches are: - How to…
Read insight
Animation Video, Corporate Video, digital marketing, Education marketing, Education Video, Marketing Video, News, Promotional Video, Sales Presentation Video, Testimonial Video, Training Video, Web TV, Website Video
ideas for ways to make video work within your marketing. Produce videos that inform, educates, inspires and has impact!
Read insight
chat bot marketing, digital marketing, Education marketing, Education Video, Latest Work
Automated messaging will accelerate your engagment with parents and students across insta, FB and WhatsApp. Meta's WhatsApp API business platform is a game changer. Find out what a…
Read insight
chat bot marketing, digital marketing, Education marketing, Education Video, News
The average person receives more than 120 emails every single day. That’s a lot of messages! How many of these do you actually read and respond to? How…
Read insight
chat bot marketing, digital marketing, Latest Work
Halloween, Bonfire night, Easter, Christmas, and awareness weeks. Every season presents new opportunities for themed events, and new possibilities to raise the bar for delivery and experience. If…
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Corporate Video, Latest Work, Training Video, Website Video
An induction video can successfully communicate key messages, processes, procedures, safety information and training to all sorts of businesses. But getting an induction video production right is not…
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Education Video, Latest Work, Marketing Video, Promotional Video, Website Video
Video is an essential part of the content marketing mix now and with parents involving young people in their decisions about their future more than ever before then…
Read insight
Animation Video, Corporate Video, News, PR Video
9 Reasons why an induction video is a good investment for your business.... ...and the three types of induction videos you can benefit from - The term induction…
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Animation Video, Archive, Promotional Video, Sales Presentation Video, Testimonial Video, Website Video
Did you know that video converts more people into customers than anything else? Video engages prospects in your brand and product like nothing else..... So if…
Read insightThe archive
We’ve been writing about communication for a long time. Some of the channels have changed, but plenty of the thinking is still useful.
Older production work stays online where it is still useful. It just doesn’t lead the feed any more.
A Capture 1 brand
The WhatsApp Guys
The WhatsApp Guys is our specialist Capture 1 brand, with deeper WhatsApp case studies, sector examples and journeys you can try on your own phone.
Next step
Take the report. Read the insight. Try the journey. If there’s a communication gap worth fixing, we’re happy to help you work out what a better version could look like.
