Insights
FREE reports, practical guides and the latest thinking on WhatsApp, AI, automation and the customer journeys they can improve.
Start with one of our reports and we’ll send it straight to you in WhatsApp, or browse our latest insights below.
Free
WhatsApp for Business 2026
Free
From Registration to Return
Free
The AI Receptionist Revolution
Free
The 24/7 Membership Desk
Free
From Stand to Sale
Free
How UK Couples Choose Venues
Every report is delivered in WhatsApp. No lengthy form.
Flagship report
WhatsApp has moved well beyond a messaging app. AI Agents, automation, integrations and human handover now make it a serious customer communication channel.
Our FREE 2026 report explains what has changed, what businesses can do now and where the opportunity really sits.
Delivered straight to WhatsApp. No lengthy form.
The report library
Practical sector reports built around the communication problems we see in real client work.
Free report
Capture 1
Events & Exhibitions
Turn registrations into attendance, engagement and return. What organisers can do between the sign-up and the day itself.
Free report
Capture 1
Hotels & Hospitality
Where AI can improve guest communication without removing the human service that makes a stay worth repeating.
Free report
Capture 1
Gyms & Membership
Keep membership enquiries moving even when the team is offline, and make joining easier than filling in a form.
Free report
Capture 1
Exhibitors
Use the whole exhibition journey to improve lead capture and follow-up, not just the three days on the stand.
Free report
Capture 1
Wedding Venues
Understand the enquiry journey and where out-of-hours communication changes whether a couple books a viewing.
Not sure which one
Message us in WhatsApp with what you’re trying to fix — missed enquiries, out-of-hours questions, follow-up that goes quiet — and we’ll send the one that fits.
Ask in WhatsAppWhy WhatsApp
Because the delivery method is part of the point.
One
No download form, no email capture, no account. One tap opens a conversation.
Two
The report arrives where your messages already live, so it is still there next week.
Three
If something in it sparks an idea, reply in the same thread and a person will pick it up.
Latest insights
Practical articles, explainers and lessons from the customer journeys we are building now.
Corporate Video, Education Video, Marketing Video, PR Video, Promotional Video, Training Video, Web TV, Website Video
Training Videos for Business It’s not easy to get your video messages to stand out nowadays…whether you are delivering marketing, sales or training messages or wanting to engage…
Read insightPhotography http://www.hazelhughesphoto.co.uk 1st August 2015 is our 15th birthday! And how the world of video has changed in 15 years! We started off our business with making mainly…
Read insightSales Presentations for Companies We recently helped a large company win a scheme of work worth over £100M, for which the presentation to the panel made up 30%…
Read insightPowerpoint Presentations for your Business The above is a perfect example of what not to do in your next Powerpoint presentation! It exemplifies why the phrase 'death by…
Read insightGetting your message heard in your business presentation.... I’m sure you have been subjected to a business presentation full of seemingly endless sets of slides that leave you feeling…
Read insightCorporate Video, News, Promotional Video
Corporate Video Production 15 years ago the term ‘corporate video’ was a well used term within a businesses marketing and communication strategy – many large and medium sized…
Read insightEvent promotional video, Marketing Video, PR Video, Promotional Video
Using Video for Social Media and Brand Awareness On camera interviews are everywhere these days. They are often referred to as talking heads. However, if an interview ends…
Read insightEvent promotional video, Marketing Video, PR Video
Event Filming Filming a live event can be a challenging service to successfully procure and with a whole range of offerings out there, it can be tough to…
Read insightInduction Video for your Business The term 'induction videos' can have a mixed reaction from people at all levels of the business. A lot of people will…
Read insightThe archive
We’ve been writing about communication for a long time. Some of the channels have changed, but plenty of the thinking is still useful.
Older production work stays online where it is still useful. It just doesn’t lead the feed any more.
A Capture 1 brand
The WhatsApp Guys
The WhatsApp Guys is our specialist Capture 1 brand, with deeper WhatsApp case studies, sector examples and journeys you can try on your own phone.
Next step
Take the report. Read the insight. Try the journey. If there’s a communication gap worth fixing, we’re happy to help you work out what a better version could look like.
