About Capture 1
26 years of helping businesses communicate better.
Capture 1 was founded in 2000 by Brett and Helen Nurse, both from the broadcast television industry.
Since then the channels have changed dramatically. Our focus has not: understand the audience, make information useful, and make the next action easy.
Today that thinking sits behind the WhatsApp, AI and automation systems we design for customer service, enquiries, events, hospitality and membership businesses.
How we got here
It started with broadcast. It became a much bigger communication journey.
When Capture 1 began, our world was television, production and helping organisations tell stories clearly on screen.
As the way people consumed information changed, our work changed with it.
What changed along the way
Each shift taught us the same lesson: the technology matters, but the communication matters more.
“The production side of the business is still here: we shoot video and aerial Drone Filming work for clients who need it.”
2000 to now
The medium keeps changing.
2000
Broadcast & video
High-quality production and audience engagement.
2000s
Web & digital
Helping organisations move communication online.
2010s
Interactive & social
More two-way communication, and engagement you could measure.
2020s
Conversational automation
WhatsApp, ManyChat and customer journeys that respond.
Now
AI & connected customer communication
Knowledge-led AI, automation, integrations and human handover.
We are still solving the same problem: how do you get the right information to the right person, in a way they will actually use?
Today
What Capture 1 looks like now.
We design and manage customer communication systems that combine strategy, WhatsApp, automation, AI, business knowledge, integrations and human teams.
AI Receptionist & Customer Service
Open questions answered from knowledge you approve, with a route to a person when it matters.
AI ReceptionistWhatsApp Business API
The platform underneath: automation, team inboxes, approved messaging and connected systems.
WhatsApp Business APIEnquiry & Lead Nurturing
A useful first response while interest is high, and a better-prepared enquiry for your team.
Enquiry nurturingCustomer Journey & Messaging Automation
The messages that should happen every time, happening at the right moment.
Journey automationIntegrations & Human Handover
Connecting the conversation to the systems and the people behind it.
IntegrationsWe are not a software vendor. We work out what the customer journey needs to do, then design the right combination of technology and people around it.
How we think about it
We start with people, not platforms.
The best customer communication is rarely about sending more.
It is about answering at the right moment, removing friction, making the next step obvious, and knowing when automation should stop. That is why our work usually combines structured journeys, open AI questions and human handover, rather than forcing every customer through the same bot.
Breadth
Experience that goes beyond one platform.
Over more than two decades we have worked with hundreds of organisations and delivered thousands of projects.
That breadth matters. It means we look at the business problem before we look at the tool.
Sectors we have worked across
Current work ranges from large event communication programmes and hotel guest journeys to AI-assisted enquiry handling and NHS support delivered through WhatsApp.
What that looks like
Real conversations, running now.
Events — thousands of attendees, one conversation each.
Hospitality — guest questions answered without the front desk.
Enquiries — interest kept moving until a person picks it up.
Handover — a person, with the context already gathered.
What has not changed
The values have survived every technology change.
Four words have been part of Capture 1 for years.
Quality
The technology matters. The communication matters more.
Service
Pick up the phone, ask a question, get a straight answer.
Value
The simplest combination that genuinely helps, not the biggest build.
Results
Reviewed against what really happens, then improved.
We also believe good work should be enjoyable to deliver. The best client relationships are collaborative, practical and built to last.
Our specialist brand
And then there’s The WhatsApp Guys.
As WhatsApp became a bigger and bigger part of our work, it made sense to create a specialist brand around it.
The agency
Capture 1
Communication strategy, AI, automation, integrations and managed customer systems.
Specialist brand
The WhatsApp front door
The WhatsApp Guys
Sector examples, live journeys, reports and campaign results on the WhatsApp Business Platform.
Same team. Same experience. A more specialist front door for WhatsApp.
Who you deal with
Still founder-led. Still hands-on.
Capture 1 is still led by Brett and Helen Nurse, with a trusted team and specialist partners around them. Strategy and delivery stay close together, so the people discussing the customer problem are connected to the people shaping the solution. For clients, that usually means fewer layers, quicker decisions and a team that understands why the system is being built.
Co-founder
Helen Nurse
Helen leads on customer communication strategy, proposition, journeys, client workshops, and how organisations can use WhatsApp and AI in a way that feels genuinely helpful.
Co-founder
Brett Nurse
Brett brings the technical, commercial and operational thinking that turns those ideas into practical, connected solutions and long-term client programmes.
How we like to work
Four habits, on every project.
Understand the problem
Make it practical
The simplest combination of communication, automation, AI and people that will genuinely help.
Build it properly
Design, test and connect the journey around real customer behaviour.
Stay involved
Review what happens in the real world, and keep improving it.
Where we are pointed
26 years gives us perspective. Curiosity keeps us current.
We are proud of the history, but we are not interested in doing things a certain way because that is how they have always been done.
AI is changing what customers expect. WhatsApp is changing where conversations happen. Automation is changing what teams need to do by hand. Our job is to keep learning, test what works, and help clients use the new possibilities without losing sight of the person on the other end.
Who we work with
Trusted by organisations large and small.
Nineteen Group
NHS
UK Hair
M-Club Gym & Spa
Real Fun Group
Events, hospitality, healthcare, leisure and enquiry-led businesses — current clients rather than a full history.
Start with a conversation
Have a communication problem worth fixing?
You do not need to arrive with the platform worked out.
Tell us what customers are trying to do, where the journey is getting stuck and what your team is doing today. We’ll help you work out what could work better.