In Cialdini’s brilliant book ‘The Power to Influence’ one of the key points of influence that he says is critical in any sales situation is the power of social proof. Meaning that if other people say your product or service

Ok probably the most obvious thing you have read today! But as with most things that are obvious – how often are they actually practiced?  We make great visual presentations – we craft messages and stories, we create structures that

I love guerilla marketing, which is marketing done a little differently. Thinking outside the box, not spending huge amounts of money and making your efforts stand for a lot and ultimately have results. This way of thinking should definitely be

  You know Powerpoint. You’ve used it for years. You have a super important presentation coming up bidding for a new account. Why would you change and use a new presentation platform? Why? Because everyone else is still using Powerpoint!

  It’s no secret that people watch more video than read text online nowadays. And most savvy businesses are aware of the need to have a video on their website and as part of their marketing tool kit. But many