Insights
FREE reports, practical guides and the latest thinking on WhatsApp, AI, automation and the customer journeys they can improve.
Start with one of our reports and we’ll send it straight to you in WhatsApp, or browse our latest insights below.
Free
WhatsApp for Business 2026
Free
From Registration to Return
Free
The AI Receptionist Revolution
Free
The 24/7 Membership Desk
Free
From Stand to Sale
Free
How UK Couples Choose Venues
Every report is delivered in WhatsApp. No lengthy form.
Flagship report
WhatsApp has moved well beyond a messaging app. AI Agents, automation, integrations and human handover now make it a serious customer communication channel.
Our FREE 2026 report explains what has changed, what businesses can do now and where the opportunity really sits.
Delivered straight to WhatsApp. No lengthy form.
The report library
Practical sector reports built around the communication problems we see in real client work.
Free report
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Events & Exhibitions
Turn registrations into attendance, engagement and return. What organisers can do between the sign-up and the day itself.
Free report
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Hotels & Hospitality
Where AI can improve guest communication without removing the human service that makes a stay worth repeating.
Free report
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Gyms & Membership
Keep membership enquiries moving even when the team is offline, and make joining easier than filling in a form.
Free report
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Exhibitors
Use the whole exhibition journey to improve lead capture and follow-up, not just the three days on the stand.
Free report
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Wedding Venues
Understand the enquiry journey and where out-of-hours communication changes whether a couple books a viewing.
Not sure which one
Message us in WhatsApp with what you’re trying to fix — missed enquiries, out-of-hours questions, follow-up that goes quiet — and we’ll send the one that fits.
Ask in WhatsAppWhy WhatsApp
Because the delivery method is part of the point.
One
No download form, no email capture, no account. One tap opens a conversation.
Two
The report arrives where your messages already live, so it is still there next week.
Three
If something in it sparks an idea, reply in the same thread and a person will pick it up.
Latest insights
Practical articles, explainers and lessons from the customer journeys we are building now.
Staff Training Videos Do you wonder how to get consistency with what your customers experience every time they have contact with your organisation? Have you put time, money…
Read insightContent Marketing You have most likely heard the term ‘content marketing’ banded around, especially in recent times, and be wondering “what on earth is content marketing about and…
Read insightWhat is content marketing about? You have most likely heard the term ‘content marketing’ banded around, especially in recent times, and be wondering “what on earth is content…
Read insightCapture 1 filming the Asics Greater Manchester Marathon This month we donned our running shoes and once again we were the official film and video production team for…
Read insightWhat April Fools Pranks have you been subject to today? Of course, Google have been up to their usual spoofing tricks! But before I share their latest April…
Read insightPrezi Presentations I attended a networking meeting yesterday at the FSM conference in Manchester, where the guest speaker was Phil Jones, MD of Brother UK. Being evangelical about…
Read insightUsing Prezi for your Presentation 1/ Prezi is more visual, more dynamic and results in a much higher impact presentation. The Prezi environment encourages this and we teach your…
Read insightUsing Virtual Videos for Training Virtual meeting technology has been around for a long time. Lots of businesses use solutions such as Web ex, gotomeeting, anymeeting and there…
Read insightPromotional Videos and More... Virtalis are a leading company providing virtual reality solutions all over the world. They provide 3d virtual reality equipment software and engineering support solutions…
Read insightThe archive
We’ve been writing about communication for a long time. Some of the channels have changed, but plenty of the thinking is still useful.
Older production work stays online where it is still useful. It just doesn’t lead the feed any more.
A Capture 1 brand
The WhatsApp Guys
The WhatsApp Guys is our specialist Capture 1 brand, with deeper WhatsApp case studies, sector examples and journeys you can try on your own phone.
Next step
Take the report. Read the insight. Try the journey. If there’s a communication gap worth fixing, we’re happy to help you work out what a better version could look like.
