Insights
FREE reports, practical guides and the latest thinking on WhatsApp, AI, automation and the customer journeys they can improve.
Start with one of our reports and we’ll send it straight to you in WhatsApp, or browse our latest insights below.
Free
WhatsApp for Business 2026
Free
From Registration to Return
Free
The AI Receptionist Revolution
Free
The 24/7 Membership Desk
Free
From Stand to Sale
Free
How UK Couples Choose Venues
Every report is delivered in WhatsApp. No lengthy form.
Flagship report
WhatsApp has moved well beyond a messaging app. AI Agents, automation, integrations and human handover now make it a serious customer communication channel.
Our FREE 2026 report explains what has changed, what businesses can do now and where the opportunity really sits.
Delivered straight to WhatsApp. No lengthy form.
The report library
Practical sector reports built around the communication problems we see in real client work.
Free report
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Events & Exhibitions
Turn registrations into attendance, engagement and return. What organisers can do between the sign-up and the day itself.
Free report
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Hotels & Hospitality
Where AI can improve guest communication without removing the human service that makes a stay worth repeating.
Free report
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Gyms & Membership
Keep membership enquiries moving even when the team is offline, and make joining easier than filling in a form.
Free report
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Exhibitors
Use the whole exhibition journey to improve lead capture and follow-up, not just the three days on the stand.
Free report
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Wedding Venues
Understand the enquiry journey and where out-of-hours communication changes whether a couple books a viewing.
Not sure which one
Message us in WhatsApp with what you’re trying to fix — missed enquiries, out-of-hours questions, follow-up that goes quiet — and we’ll send the one that fits.
Ask in WhatsAppWhy WhatsApp
Because the delivery method is part of the point.
One
No download form, no email capture, no account. One tap opens a conversation.
Two
The report arrives where your messages already live, so it is still there next week.
Three
If something in it sparks an idea, reply in the same thread and a person will pick it up.
Latest insights
Practical articles, explainers and lessons from the customer journeys we are building now.
Are you a business woman in the North West? If you are a women in business in the North West (or anywhere else in the country – this…
Read insightBest watched videos in 2013 It's that time of year again when we celebrate some of the best videos we watched in 2013 and share them with you…
Read insightAnimation Video, Event promotional video
Digital Christmas Cards, Messages and Animations A lot of companies want to give their staff and clients a feel good message at Christmas - it's a great opportunity…
Read insightPrezi currently has29 million users worldwide and they are aiming for 500 million users in the next 3-5 years. As a presentation tool it is catching on quickly…
Read insightProfessional Presentations Many professional people don’t think about the amount of times in their work life that good communication is critical to their success. They tell themselves and…
Read insightWe have been talking a lot recently about Prezi (if you don’t know much about it check out our Powerpoint versus Prezi demonstrations here to find out more)…
Read insightPrezi is changing the face of business presentations - and for good reason - it is an amazingly engaging piece of presentation software, that given some basic training…
Read insightInternal Communications Presentations We had done a number of pieces of video work for our client, an oil distribution company, called GB Oils at the time, when they…
Read insightSuccessful communication is at the heart of all business training and presentations. It all starts with a script, whether a video presentation or not.....
Read insightThe archive
We’ve been writing about communication for a long time. Some of the channels have changed, but plenty of the thinking is still useful.
Older production work stays online where it is still useful. It just doesn’t lead the feed any more.
A Capture 1 brand
The WhatsApp Guys
The WhatsApp Guys is our specialist Capture 1 brand, with deeper WhatsApp case studies, sector examples and journeys you can try on your own phone.
Next step
Take the report. Read the insight. Try the journey. If there’s a communication gap worth fixing, we’re happy to help you work out what a better version could look like.
