Insights
FREE reports, practical guides and the latest thinking on WhatsApp, AI, automation and the customer journeys they can improve.
Start with one of our reports and we’ll send it straight to you in WhatsApp, or browse our latest insights below.
Free
WhatsApp for Business 2026
Free
From Registration to Return
Free
The AI Receptionist Revolution
Free
The 24/7 Membership Desk
Free
From Stand to Sale
Free
How UK Couples Choose Venues
Every report is delivered in WhatsApp. No lengthy form.
Flagship report
WhatsApp has moved well beyond a messaging app. AI Agents, automation, integrations and human handover now make it a serious customer communication channel.
Our FREE 2026 report explains what has changed, what businesses can do now and where the opportunity really sits.
Delivered straight to WhatsApp. No lengthy form.
The report library
Practical sector reports built around the communication problems we see in real client work.
Free report
Capture 1
Events & Exhibitions
Turn registrations into attendance, engagement and return. What organisers can do between the sign-up and the day itself.
Free report
Capture 1
Hotels & Hospitality
Where AI can improve guest communication without removing the human service that makes a stay worth repeating.
Free report
Capture 1
Gyms & Membership
Keep membership enquiries moving even when the team is offline, and make joining easier than filling in a form.
Free report
Capture 1
Exhibitors
Use the whole exhibition journey to improve lead capture and follow-up, not just the three days on the stand.
Free report
Capture 1
Wedding Venues
Understand the enquiry journey and where out-of-hours communication changes whether a couple books a viewing.
Not sure which one
Message us in WhatsApp with what you’re trying to fix — missed enquiries, out-of-hours questions, follow-up that goes quiet — and we’ll send the one that fits.
Ask in WhatsAppWhy WhatsApp
Because the delivery method is part of the point.
One
No download form, no email capture, no account. One tap opens a conversation.
Two
The report arrives where your messages already live, so it is still there next week.
Three
If something in it sparks an idea, reply in the same thread and a person will pick it up.
Latest insights
Practical articles, explainers and lessons from the customer journeys we are building now.
"I hear and I forget. I see and I remember. I do and I understand.” – Confucius Only 10% of training investment actually gets applied on a job…
Read insightHow to use the power of a video case study As a business, you can't argue with the value of a good case study and using video will…
Read insightSome of our favourite videos we watched in 2012, and what we can learn from them….
Read insightMerry Christmas to all our clients, suppliers, contacts and friends! The Capture 1 Management team did some 'team bonding at the Christmas do this year!! Vote for your…
Read insightCompany Christmas Video Here is a video we just did for a client for them to send a Christmas message from their staff to their customers..... http://youtu.be/ZNBfDi4tBtw
Read insightSending out a Company Christmas Video for your Clients Shooting a video at Christmas is a great way to stand out and send an alternative greeting to your…
Read insightWelcome to our new website.....how we did it.....
Read insightProfessional Videos for Business Does it lie with one person, two people, a handful of people? Do you have a key account or key business area, that without…
Read insightVideo SEO Guide It is a well known fact that video is very powerful for your SEO and online marketing tool box. There are many places and ways…
Read insightThe archive
We’ve been writing about communication for a long time. Some of the channels have changed, but plenty of the thinking is still useful.
Older production work stays online where it is still useful. It just doesn’t lead the feed any more.
A Capture 1 brand
The WhatsApp Guys
The WhatsApp Guys is our specialist Capture 1 brand, with deeper WhatsApp case studies, sector examples and journeys you can try on your own phone.
Next step
Take the report. Read the insight. Try the journey. If there’s a communication gap worth fixing, we’re happy to help you work out what a better version could look like.
